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| Daily Readers: 520,397 Sunday Readers: 375,225 Daily 5 Issue Cume Readership: 1,042,876 Sunday 4 Issue Cume Readership: 652,874 Daily Circulation*: 120,750 Los Angeles Designated Market Area** Total Population: 18 million Hispanic Population: 8.4 million (Represents 46.7% of the total L.A. population) Hispanic Buying Power: $129 Billion Household Average household size: 5 people Readers with children in household: 69% Education High School Graduate: 40% Some College: 11% College Graduate: 5% La Opinión Reader Profile Average Household Income: $47,305 Spanish Preferred Hispanics: 85% (Language spoken most in home) Mean Age (average): 35 years Gender: 72% Male | 28% Female Ethnic Background Mexican: 79% Central American: 13% South American: 1% Other: 7% |
Gender Male: 50% Female: 50% Age 18-34: 24% 35-44: 27% 45-64: 15% Children Yes: 64% No: 36% Household Income $25K-$40K: 22% $40K-$60K: 49% Over $60K: 16.5% Source: comScore Media Metrix, ImpreMedia Digital, July 2007 |
| Source: Scarborough Research R1 2007, LA DMA *March 2007 ABC Audit Report **2006 U.S. Hispanic Market Report, Synovate |
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