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| Daily Readers: Half a Million Sunday Readers: 457,621 Daily 5 Issue Cume Readership: 1,037,660 Sunday 4 Issue Cume Readership: 735,176 Combined Average Daily Circulation/M-F**: 119,976 Los Angeles Designated Market Area** Total Population: 17.7 million Hispanic Population: 8.5 million (Represents 48% of the total L.A. population) Hispanic Buying Power: $127 Billion Household Average household size: 5 people Readers with children in household: 66% Education High School Graduate: 37% Attended a Technical School: 31% Some College: 13% College Graduate: 4% La Opinión Reader Profile Average Household Income: $45,971 Spanish Preferred Hispanics: 88% (Language spoken most in homes: Spanish) Mean Age (average): 40 years Gender: 71% Male | 29% Female Ethnic Background Mexican: 72% Central American: 17% South American: 3% Other: 8% |
Gender Male: 45% Female: 55% Age 18-34: 38% 35-44: 30% 45-64: 15% Children Yes: 54% No: 46% Household Income $40K-$60K: 19% Over $60K: 29% Language Preference Spanish-preferred: 55% English-preferred or both languages: 45% Source: comScore Media Metrix, U.S. Hispanic audience, September 2008 |
| Source: Scarborough Research 2008 R1, LA DMA, Adults 18+ *U.S. Hispanic Market Report, Synovate 2008. **March 2008 ABC Audit Report. |
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