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| Publisher's Letter |
| Dear Advertising Partner, Our objective at La Opinión is to provide you with proven marketing solutions, to keep your company top-of-mind for the Latino consumer and to effectively reach the Southern California Hispanic market. Our quality products and services are the perfect vehicle for you to engage with this growing population and to deliver business results. In print: La Opinión reaches half a million readers every day and is the second most read daily newspaper in Los Angeles County. Year over year, La Opinión consistently rates as number one in penetration of daily newspaper readers for Hispanics (32.7%) and Spanish preferred (58%) in the entire Los Angeles DMA. Our award winning journalism is the hallmark of quality you can’t find elsewhere. Online: La Opinión’s commitment to product development extends to the Interactive Media front: laopinion.com continues to grow in traffic and unique visitors making us a leader in Spanish-language news and information. With mobile, text messaging and streaming video, we have executed important strategic partnerships to capture new online users. As you extend your marketing message online, we want to be there to partner in these new and exciting technologies. Laopinion.com delivers the audience advertisers are looking for in a digital environment. And with our exciting new portal, impre.com, we continue to reflect the interests of the dynamic Hispanic community. We have been serving the Hispanic community and our advertising partners for 83 years, and as you can see, we are constantly seeking innovative ways to position La Opinión as the premier source for comprehensive news and information in print, online and beyond! We thank you for your business and continued commitment to the Hispanic community and look forward to a partnership where we can all contribute something to our collective success. Muchas Gracias,  Monica Lozano Publisher and CEO, La Opinión |
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