Formulate a Tailored Marketing Message with La Opinión Custom Publications

Custom Publications are uniquely designed tabloids that function as stand-alone publications, plus benefit from full run distribution in La Opinión. Our online design team can also work with you to develop an online strategy that maximizes the effectiveness and reach of any Custom Publication.

The content of a Custom Publication can be developed, designed, edited and produced by La Opinión’s award-winning staff. Custom Publications reflect our high journalistic standards and strive to ensure that all Custom Publication messages stay focused and are culturally relevant. As an option, advertisers may also provide their own source materials for each Custom Publication.

An unlimited number of additional copies may be ordered and used per client’s discretion. Custom Publications are supported with in-paper promotional ads that usually run a week prior to publishing with strong call-to-action message compelling readers to look for your upcoming Custom Publication.

La Opinión also offers a variety of upgrades including:
• Insertion and distribution in La Opinión
• Additional reprints: based on client demand
• Extended distribution through La Opinión’s Sunday Contigo
• Statewide distribution through our California Distribution Network
• National distribution via ImpreMedia newspapers: La Opinión in Los Angeles, El Diario La Prensa in New York, La Raza in Chicago, El Mensajero in the San Francisco Bay Area and La Prensa in Orlando/Tampa

Spadeas

Consider Spadea advertising as prime real estate for your message. A Spadea ad can wrap around the newspaper's main section or Sunday’s comic pages, so the first thing readers see is your advertisement.

Over half a million readers turn to La Opinión on Sundays, with the Sunday Comics offering a bright and appealing environment suited for family and home-related advertising. Take advantage of this unique offer, and place your message directly in front our readers.

Preprints

Based on your media plans, Preprints can be targeted to specific geographic zones, or be part of the full run of the paper. Let us know how we can meet your advertising and marketing goals and get your message seen.

Increase the Power and Reach of Your Message

With 80 years serving the community, La Opinión’s has positioned itself as the strongest and most credible voice in the Latino comunity. Receive maximum exposure and increase the return on your marketing investment by combining any of our print and online products to your marketing mix.