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The Best News and Information Site for U.S. Hispanics

La Opinión Digital is the top news and information site among U.S. Hispanics. Our site is seen as credible, unique and easy to use, and we have received high marks for customer satisfaction.
We provide quality content to our users, which translates to better performance for our advertisers. Latinos in Los Angeles and beyond can access La Opinión Digital for up-to-date content and articles covering news, sports, entertainment and lifestyle information pertinent to Hispanics.

Our award-winning site offers marketers and advertisers a variety of interactive options including:

Targeted Banner Campaigns

Reach your target audience within the right content environment. Choose one, or all four, of our standard ad sizes to extend your reach and add your marketing mix: Leaderboard (728x90 pixels), Skyscraper (120x600 pixels), Half-banner (234x60 pixels) and Button (120x90 pixels). To stretch your campaign even further, your ads can also be placed on eldiariony.com, laraza.com, elmensajero.com, and laprensafl.com

Customized Email Alerts and E-blasts

Promotional messages can be delivered directly to our database of opt-in subscribers.

Online Promotional Sweepstakes

Use online advertising as part of your web campaign and collect unique information through online sweepstakes promotions to effectively brand your product and receive direct responses.

Online Advertorial

A subtle opportunity to promote products, to present information and to educate potential clients in Spanish.

Microsites

Through laopinion.com we can create customized HTML web pages to enhance your message. Combine online advertising for the perfect media mix and allow La Opinión Digital to work closely with you to successfully meet your marketing needs and to provide excellent customer service and tailored turnkey solutions.

laopinion.com was voted Best News Site for U.S. Hispanics by Yahoo! en Español's 2002 Best Sites of the Year, News & Media category.

La Opinión Digital Statistics

• Website Traffic:
Over 4 million monthly page views
Over 1 million monthly unique users

• E-mail Blasts
Over 10,000 unique users in our email database

Source: 2006 Web Trends, Octeth email system

U.S. Hispanics with Internet access go online at home an average of 9.2 hours a week, compared to 8.5 hours for the general online population, and they heavily rely on the Internet to learn more about products, to share opinions and to improve their lives.

The AOL/Roper Public Affairs Hispanic Cyberstudy 2005


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