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Crossing Markets Through Entertainment

The Premiere Spanish Language Entertainment Coverage of Los Angeles

Los Angeles Hispanics turn to La Opinión every day for their entertainment information.

Our daily section, Espectáculos, and our Thursday weekly entertainment guide, La Vibra , ensure that readers are kept up-to-date on the latest in music, film, art and culture.

Espectáculos offers complete movie and music coverage for readers of all ages, along with a television viewing schedule.

La Vibra, our weekly entertainment guide published every Thursday, targets readers ages 18 to 34 and covers the latest in music, movies, celebrities, clubs and restaurants.

Readers turn to La Vibra for information that reflects their youthful tastes, interests and attitudes. La Vibra recently relaunched with a new look and format to effectively stay in tune with our readers. As part of the re-launch, La Vibra’s distribution extended to music stores, movie theaters, college campuses and various prime locations frequented by our readers free of charge.

Let the nation’s largest daily Spanish language newspaper be your media partner and deliver the audience for your movie marketing campaigns, concert promotions and/or cultural events.

Hispanics enjoy a rich diversity of entertainment and cultural events. Reach them in print and online with La Opinión.

You provide the entertainment. La Opinión will provide the audience.

Hispanic Audience

• Over 52% of all opening weekend moviegoers in the past year were comprised of Hispanics.*

• Hispanics attend an average of 10 movies per year, compared to 8.7 for African-Americans and 7.2 for the total market.**

• Los Angeles Hispanic buying power is estimated at over $105 billion!***

Sources:
* Scarborough Research, Los Angeles 2004 R1
** The Motion Picture Association of America
*** Synovate 2004 Hispanic Market Report


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