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La Opinión continues its phenomenal growth. With a daily (M-F) average circulation of 125,624, it is distributed throughout the six county Southern California areas and reaches 484,695 readers daily. This makes La Opinión the largest Spanish language daily newspaper in the nation.

Facts about La Opinión

  • The #1 Spanish language daily newspaper in the United States.
  • La Opinión reaches nearly 484,695 readers everyday.**
  • The second most read newspaper in Los Angeles, after The Los Angeles Times.***
  • Distributed from San Diego through the Central Valley.
  • 99% brand name recognition among Hispanics in Los Angeles.
  • Has an extremely loyal readership.
  • Founded September 16, 1926.
* Source: Audit Bureau of Circulations, March 2004 Audit.
** Source: Scarborough Research, 2004 R2, LA DMA.
*** Source: Scarborough Research, 2005 R1, LA DMA.
Readership Information

Who are La Opinión readers?

More information in our Reader Profile Page

ABC Audit

The Audit Bureau of Circulation (ABC) is a nationally recognized auditing service, which specializes in auditing paid circulation. Since 1914, they have been auditing newspapers, magazines and other media. ABC conducts a complete audit once a year.

Advertisers have come to depend on ABC audited circulation data for reliable information. Most major newspapers are members of ABC.


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