The U.S. Hispanic Market

Hispanics in the U.S. have become the largest minority segment in the U.S. With a population of 43.5 million, they account for 14.7% of the total U.S. population. Equally impressive is the buying power of U.S. Hispanics, now at $735 billion, with estimates of reaching one trillion dollars by 2010.

The Los Angeles Hispanic Market

Los Angeles is the number one Hispanic market in the U.S. It is home to 7.8 million Hispanics making up 44.5% of the marketís total population. L.A. Hispanics have a buying power totaling $105 billion.

To see the Los Angeles Hispanic Profile click here
To see the La Opinión Reader Profile click here