The future of La Opinión is brighter than ever. We continue to grow in circulation and readership. As the strongest and most credible voice in the Latino community, we provide news and information that is relevant and useful in the lives of our readers. A recent 11% increase in our average readership assures us that the passion and commitment with which we carry out our mission is recognized and appreciated by the communities we serve.
Innovation is key to La Opinion’s success, and we continue to add our lines of business by developing new products with unique content and distribution channels. As a diversified media company La Opinión is able to reach millions of consumers and provide our advertisers with the widest possible exposure.
La Opinion’s success is due to an unwavering determination on our part to look beyond the current horizon and to seek opportunities that enable us to better serve our readers and advertisers. We do so as the flagship newspaper of ImpreMedia, the premier publishing company serving the growing United States Latino population, which is comprised of the #1 Spanish language newspapers in the largest Hispanic markets and growing: La Opinión in Los Angeles, El Diario La Prensa in New York, La Raza in Chicago, El Mensajero in San Francisco and La Prensa in Orlando. Our ambitious growth strategy will enable La Opinión to leverage its resources across newspaper properties on a multi-state level. What this means to our advertisers is increased exposure in the most important Hispanic markets and increased efficiency in your media buys. Think of the possibilities!
If you are reading this, then you've already come to us through our web site, La Opinión Digital. This is our foundation for developing an expanded platform for growth beyond the Southern California area. You can learn more about our goal to become the premier online offering for Spanish speaking communities throughout the United States through La Opinión Digital.
Sincerely,
Mónica Lozano
Publisher & CEO, La Opinión
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